SEO strategy and delivery
Technical audits, keyword research, content planning and internal linking grounded in how people search and how your site performs.
Turn research into measurable growth
LAN Media helps businesses understand demand, reach the right audiences and improve the path from visit to enquiry. We combine search strategy, paid acquisition and market research with the technical ability to fix websites, tracking and data flows when they get in the way.
The work starts with the commercial question, not a channel checklist. We establish what should grow, how success will be measured and which combination of organic search, paid media and research can move it forward.
Digital marketing services
PPC and paid search
Campaign structure, search-term analysis, landing pages and conversion tracking designed to make spend accountable.
Market and competitor research
Structured research into markets, audiences, competitors, search demand and positioning before resources are committed.
What an engagement can include
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Opportunity researchSearch demand, competitors, audiences and the commercial questions worth answering first.
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Measurement foundationsConversion events, analytics, reporting and clear definitions of what a useful result means.
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Campaign and content deliverySEO improvements, PPC campaigns, landing pages and content briefs tied to the research.
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Ongoing improvementRegular review of rankings, enquiries, spend and conversion quality, followed by practical next actions.
Where software and marketing meet
Marketing performance often depends on work outside the advertising account: site speed, content structure, conversion tracking, landing-page development, integrations and reliable reporting. Our experience in web application development and data products means those problems can be addressed as part of the same engagement.
For technical checks, you can also use our collection of free SEO tools, covering sitemaps, robots.txt, canonical tags, redirects, hreflang and indexing controls.
Who this is for
We are a good fit for organisations that want senior, hands-on support and a clear connection between marketing activity and commercial outcomes. That includes software and data businesses, specialist service companies, digital platforms and teams preparing to enter a new market.
Frequently asked questions
Can SEO, PPC and research be commissioned separately?
Yes. An engagement can focus on one channel or begin with research and measurement before moving into delivery. The scope should match the problem rather than force every business into the same package.
Can you improve the website and tracking as part of the work?
Yes. We can address landing pages, technical SEO, analytics, conversion events and supporting integrations where they are necessary for better marketing performance.
Do you work alongside internal teams?
Yes. We can provide research, strategy and specialist delivery while working with an existing marketing, content or development team.